Let’s start at the beginning, and we can help you get your posts set up to pull through perfectly. There are tools in place to make sure that everything pulls through correctly, and making sure you’re checking all of meta tags for social media performance can help your overall performance. Well, guess what: Your metadata is entirely under your control, and how you set up your post can impact how it pulls through on social. Our team of website developers can help make sure your website looks professional on every kind of social media platform.Do you ever have a post all set up in your CMS, looking perfect, and then you put it on Facebook, and everything is wonky? The description cuts off, the image size is wrong, and it just doesn’t work. If you need help with your website’s Open Graph meta tags, SEO Design Chicago can help. ![]() If you don’t use these tags, you could even lose out on business. These give you the opportunity to choose what information people will see about your website when it is shared on social media networks. If you choose not to use Open Graph meta tags, you risk losing out on lots of clicks to your website. That’s why it is so important to utilize for your own website. That’s because Open Graph is a universally accepted protocol and works with any website. But, if Twitter doesn’t find any Twitter Card tags, it will default to Open Graph. However, some social media platforms utilize their own social media tags. Then, replace the property and content in quotes with your relevant meta tags. Steps for Integrating Open Graph Meta Tags to Your Web Pages However, if you do know HTML and don’t have millions of pages to set up, then you can simply add the meta tags to your web pages in the HTML files. Also, e-commerce software like Zen Cart and Shopify also allow Open Graph integration. For example, Facebook offers an official plugin you can attach to your website. This might sound difficult if you are not a professional web developer.īut, if you use WordPress or another website builder, there is an easier way. The easiest way to do this is by adding them to the container of your page’s HTML files. ![]() Next, you will need to integrate your Open Graph meta tags to your website. This tag is there you put the URL that you want your content to link to. The image must be a minimum size of 50 by 50 pixels and needs to be in either the JPEG, GIF, or PNG format. This is where you put the URL for the image you want to display on social media. There are several options for the type of content you can display, including songs, videos, and more. This tag determines the type of content shown. You want to write something, short, snappy, and to the point that will make the reader click through to your site. ![]() ![]() Make sure it is a maximum of two sentences. This meta tag should include a short description of your website. Try to make these simple, memorable, and something that a viewer will want to click on. This is the title of your individual web pages. It will be shown under the title of the web page. These are the ones you should use for your website. The following is a full list of the Open Graph meta tags are the most common. If you pick a relevant image, title, and content, you are much more likely to get clicks on your website. This is why open graph meta tagging is important. However, if you use Open Graph meta tags, you can choose what people see when they share your website on social media. If your website doesn’t use these open graph meta tags, then it’s possible a photo unrelated to your content or an inaccurate description will be displayed on the social media platform. Open Graph is a protocol used by web developers to determine what content will be shown when a website is posted on a social media platform. Meta tags are small segments of text that describe a web page’s content to search engines.
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